Web design and development go hand in hand. While design is by no means
the lesser component, it’s the underlying tech which always sets the
pace for advancements. Therefore, it’s crucial for web designers to stay
on top of the latest developments in order to remain a step ahead in
their fields.
While it’s impossible to predict the outcome of every trend, there are
several that lead the pack and are likely to set the stage for the next
generation of web development and, therefore, design. Knowing them is
the key to staying on top.
After countless hours of analysis (and a truckload of coffee), we have
compiled a list of what may be the most relevant trends in the near
future. While this list is by no means definitive (since we lack access
to a properly working 8-ball), it’s as good a place to start as any.
1. Machine Learning
Let’s kick things off with a blast.
Machine learning is a huge topic that a book wouldn’t do justice to, let
alone a single article. To put it in terms we can all understand (we’re
a bit out of our league here as well), think about machine learning as
automated data analysis and model building. Imagine a fledging (and
benevolent!) Skynet right out of the cradle, making insights from the
world using learning algorithms.
This hypothetical Skynet won’t be starting Armageddon anytime soon
though, since we’re still at a point where machine learning applications
remain confined to single domains of knowledge. Take Google
self-driving cars, for example – great self-learning drivers, but can
they figure out how to make the perfect cup of coffee? Yeah, that’s what
we thought, Google. Nice try.
Companies nowadays must deal with enormous amounts of data on a daily
basis (have you heard of ‘Big Data’?), which makes machine learning applications for analyzing this information incredibly attractive and
applicable to all fields.
When it comes to design, this information could be used to determine
what customers would respond better to. Ad companies have been doing
this for a long time and at this point, they probably know us better
than we do ourselves, thanks to information collected from all over our
web travels. In the near future, though, you and your buddies might be
seeing many different designs when accessing the same pages
simultaneously, thanks to a team of designers who worked hard to make
something unique for all potential ‘targets’.
2. Wearable Devices
Google Glass might not have captured the imagination of the public, but
wearables are here to stay. This is a market which is expected to be
worth $31.27 billion by 2020, and there are new devices coming out all
the time.
There’s Jawbones, Moov Nows, Fitbits, Apple watches, MyZones, Microsoft
Bands, Pebbles, Misfits, Coconuts (alright, that last one is made up),
and those are all just wrist devices. There’s also the exciting field of
virtual reality wearables, such as the Occulus Rift, the Sony
Playstation VR, the Samsung Gear VR, the Microsoft HoloLens and the
Razer OSVR. Five more devices have probably begun development or
launched their own Kickstarters during the time you’ve been reading this
list.
In other words, it’s pretty safe to assume that wearables aren’t just a
fad. From a design standpoint, they present exciting new challenges:
all-new interfaces to work with, plus maintaining styles across
platforms, since most wearables connect to smartphones or computers for
one reason or another.
Smartwatches, for example, provide a unique design challenge due to
their minimal form factor (and you thought designing for 480 x 272
resolutions was a challenge), and virtual reality devices require menus
that must be easy to navigate either using eye-tracking or additional
wearables such as gloves.
I, for one, am very excited to see what new design trends wearable
technology will enable in the coming years.
3. The Continuing Growth in Popularity of Video
Back in the younger days of the internet, it made sense to include as
few images as possible in order to keep loading times down, and simply
convey everything through text. However, with a world average download
speed of 5Mbps (which is, of course, dragged down by a few outliers) and
averages ranging from 10 to 20Mbps in the developed world, designers no
longer need to hold back so much when deciding how to make sites look
attractive.
No format has benefited more from fast internet speeds than video. Video
backgrounds are now relatively widespread, as are introductory videos
to services and products, as well as video tutorials.
Designers have already adopted this trend with gusto by integrating
videos into the overall design process, and the future is likely to make
this trend more ubiquitous.
4. The Simplification of Mobile App Development
Mobile platforms keep making gigantic strides in terms of sheer time of
use (digital media usage is now 52% on mobile versus 42% on desktops)
and market size (the global app market is expected to reach $77 in
yearly revenue by 2017). When it comes to apps, Apple alone passed the
75 billion apps downloaded milestone back in 2014, and the combined
total of all platforms is expected to reach a whopping 268 billion
during 2017.
Armed with this information, an enterprising developer can only reach
one simple conclusion: “I’ve gotta get in on that action”.
As we all know, however, not all apps are made equal. There’s been a
rise during the past few years of tools which are meant to simplify the
app development process, and while most of them wildly overstate what
they can deliver, there are a few outliers.
Regardless of the quality of the tools themselves, designers are
expected to be able to work across all platforms and it might pay off to
familiarize yourself with some of the more popular ones and increase
your pool of potential customers.
5. The Rise of Collaboration Tools for Designers
Ask your grandfather how he used to design websites as part of a team
back in his day and you’re likely to get a harrowing tale involving
mailing sketches and prototypes under 20 feet of snow, and waiting weeks
to hear back from your project leader.
Thankfully, that’s all in the past. In fact, nowadays working as a
designer is pretty cool considering all the tools available just to make
your life easier and your collaborative projects run without a hitch.
There are Trello and Slack for starters, which (despite not being
custom-made for designers) do make everyone’s life a lot easier thanks
to being able to keep track of your progress using meters, sharing
mock-ups, remaining in touch at all times and being able to categorize
all of your shared assets.
There’s also Flatsi.es if you’re looking for a simple and painless way
to share your projects privately, and Red Pen if you want to give your
colleagues or clients a chance to give you feedback on your designs in
real time while keeping track of past versions. Invision enables you to
transform your designs into semi-working prototypes. Cage and Concept
Inbox enable teams to share files, manage projects, approve work, manage
version control, and provide annotations. Concept board provides online
whiteboards, plus chat functions and enables teams to arrive at faster
iterations.
If there’s a task that needs to get done, chances are there’s an
application available to help your team tackle it efficiently, and even
provide additional tools you wouldn’t have thought necessary. In fact,
with so many tools available to designers, keeping an efficient workflow
across teams becomes a matter of finding the right balance of
collaborative tools to use without ‘bloating’ the creative process.
6. The Proliferation of Touch Devices
This is pretty straightforward. We’ve already covered how the mobile
market shows no signs of slowing down in the near future, and touch
devices are still predominantly mobile. However, touch screens are
making some incursions into desktop devices, and a combination of these
two factors is likely to make them even more ubiquitous than they are at
the moment, at some point down the line.
Designers are already accustomed to responsive design, but what new
opportunities do larger form factors enable for touch screens from a
design standpoint? We’re still a long way away from the sci-fi future of
touch screens integrated into every electronic device (especially since
they’re more expensive than their regular counterparts), as sci-fi has
been promising us for decades, but then again, hardly anyone had a
touchscreen smartphone a decade ago.
7. The Ever-Increasing Complexity of UI Animations
When it comes to animations in UI design, you don’t want them to jump
out at your users like tacky PowerPoint presentations. In fact, the
consensus amongst designers nowadays seems to be that animations should
be used sparingly to enhance the experience and provide cues as how to
interact with an interface.
Nowadays, there are endless collections of complex animations being
shared between designers in sites such as CodePen.io, as well as new
JavaScript libraries popping up every day. Designers need to be able to
separate the needlessly complex from the actually useful and find the
best ways to integrate these animations into their designs to maximize
the user experience.
Conclusion
Designers don’t have it easy – especially web designers. Not only do you
need to have great taste, but also learn to use a wide variety of
tools, and on top of all that, stay on top of web development trends.
Thankfully, web developers and designers stand side-by-side in the
trenches, and the amount of resources available to keep your skills
sharpened is second to none.
After going over our list of trends, we recommend also checking out the
additional resources we compiled for more in-depth information. Armed
with this knowledge, no projects will catch you off-guard anytime soon.
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